LoRaWAN World Expo 2022: Going to Market with LoRaWAN, Ashley Pope & Dave Smith - July 6, 2022

During this informal and information-packed conversation, Ashley Pope, VP of Business Operations at Oxit & Marketing Committee Chair for the LoRa Alliance, and Dave Smith, VP IoT Solutions at GetWireless and Certification Chair for the LoRa Alliance, share their real-world experiences with LoRaWAN IoT customers and internal teams and highlight common challenges in the sales process. Topics include IoT readiness, common deployment delays, adjusting your message to suit your audience, hidden costs and the surprise of needing new systems to manage IoT subscriptions, and data strategy.