How to Identify, Nurture and Convert Leads for Utilities, Cities and Buildings Markets
Utilities, Cities, and Buildings are the three-legged stool supporting the concept of the “Smart City”. Being part of the “Smart City” ecosystem that sells a variety of hardware, software, sensors and services is the ultimate nirvana of many in the tech universe. Smart City stakeholders are numerous and diverse; they have various beliefs, agendas, and needs including: political climate, fiscal requirements, industry, geographic diversity, citizenry, architects. In this session James Brehm and Sara Brown, of James Brehm & Associates, will discuss understanding those actors (their roles, needs, and personas), think about what it implies for our society, and share best practices of developing, nurturing, and converting leads in this complex space.